City Pups
A Website to Ensure the Big City Never Keeps You From Your Perfect Pup
UX Case Study
Refining the modern way to meet your city dog with adoptions that guarantee lifestyle compatibilities
CityPups narrows down the large pool of adoptable dogs by focusing on your living constraints. See only adoptable dogs that are your perfect match and feel confident about your adoption through detailed biographies, specific filtering, easy to set meetings, and video requests.
Role
This design sprint was conducted individually. After I was given significant quotes from 10 separate surveyed individuals, a user persona, and a recording from a user study, I was responsible for synthesizing all the data and redesigning the product in order to solve the problem I uncovered.
Tools
Figma, Miro, Mural, Canva, Coolors, Behance, Unsplash, A Personal Sketchbook
Timeline
5 Days
Problem
Current solutions for adopting dogs online lack sufficient and reliable information, contain limited filtering, and restrict adopters from easily submitting inquiries. Without proper biographies, videos, or communication, adopters do not feel confident in completing the adoption process. Adopters end up falling in love with pictures of dogs that don’t fit their big city lifestyle resulting in disappointment and wasted time.
Solution
By focusing on the critical needs and pain points of the target audience, I redesigned CityPups into a guided adoption experience focused on filtering through their niche lifestyle constraints. By inputting lifestyle descriptions before seeing available dogs, disappointment is prevented. In depth biographies, along with the options to meet the dog (in person or virtually) and request videos, provide adopters with the confidence to finally commit to an adoption.
discovery
Ideation
Prototyping
Impact
The challenge of a tight time schedule forced me to focus my design on the greatest concern. Despite the varied frustrations I discovered through my research synthesis, I did not have the time to design for every issue. This proved frustrating as I felt I was neglecting many of my solution ideas.
These constrictions opened my eyes to what it is like to design for a niche market. Designing specifically for people living in a big city allowed me to get more creative and truly expand on the unique factors that only apply to this audience. The intimacy of creating a specialized product made me feel more connected to my design because of the greater attention to detail I felt was necessary. The process was surprisingly exciting considering the switch to a smaller audience.